Social Media Marketing Questions: Answered!

Social Media Marketing has become almost a necessity for businesses nowadays. With over 90% of companies utilizing this form of Marketing, you'll be left behind if you don't! But how should you market your business on these social media platforms? Should you focus more on Facebook? Should you include the use of video marketing? Is your blogging useful to your social media presence?  These are the questions that the following social media and online marketing statistics will try to answer.

Let's start answering your questions:

1. What age range will I be able to reach through Social Media Marketing?

Age widely varies from one social network to another but in general, Half of all social media users are between the ages 25 and 44 years. Thus, if your business is targeting such Age Bracket then you are in the right spot. [Source:Pingdom]

2. Who are more active on Social Media Sites, Men or Women?

Women are said to have been more present and active on social media networks than men. 60% of Twitter and Facebook users are Female and a whopping 90% of Pinterest users are Female. [Source: Pingdom]

3. Should the CEO participate in Social Media Interaction?

It was shown that 71% of customers have said that CEO participation in social media networks results to a better brand image of the business. Now Improving your brand image is as easy as asking your CEO to post a Facebook Status! [Source: 41 Stories]

4.Are recruits through Social Media Channels, Hire-worthy?

It depends, but if you want to ask statistics, they are! With 92% of recruiters using social media networks to search for potential candidates, 73% have said that they were about to successfully hire an employee. Now, That is Promising. [Source: Ragan]

5. How accessible is Social Media?

Very! If you base it to the number of twitter users that use this site on their mobile devices then half of 165 million twitter users have access to the site even while on the go! [Source:HubSpot]

Brought to you by Social Fishing - Social Media Marketing

Social Media as a Customer Service Tool

There's no doubt that everybody is going social these days. Now, people would rather message their friends through Facebook, or tweet on twitter than call them. Its becoming a new way of life, with social media playing a huge part on it. This is the very reason why social media can be a great medium for customer service. More people prefer to be online, thus using your social media network as a customer service tool will bring you closer to your clients.

If you are new to this Social Media Marketing technique, Don't Fret! We've been there and we understand your dilemma. To get you started in getting more customer sociable, here's a few tips:

1. On twitter, create another account that will focus on customer service. It helps that you have a specific account just for customer service, this will give your followers the feel that you are serious about bringing a pleasurable customer service experience. Once you receive a tweet on your main account about a complaint or an issue, acknowledge their concern and let them know that your customer service twitter account will follow-up on it.

2. The Faster your response, the better. Once you receive a comment, complaint or suggestion, it is best that you respond to it within five minutes or as soon as possible. It will show them that you are available for then 24/7 and that your customer service team is always there to help.

3. Introduce yourself. Make the experience more realistic by letting them know that they are talking to a real person. When you respond to a comment, insert your first name along with your last name initial at the end of your response. Your customers will surely appreciate it knowing that they are being dealt by a real person and not just anyone who have access to the account.

4. Be friendly and helpful. Immediately acknowledge their concerns and even if you are not at fault, apologize. Do not be aggressive, mean or offensive in any way. Remember that your responses are public and all of your clients can see it. In the event that you are offensive, you might not only lose that one client you have offended but your other customers as well.

5. Evaluate your social media customer service experience. check to see how the whole customer service on social media played out. Was it helpful to your customers? Were you able to handle the issues presented to you?

This technique can be something new to some but with the right guidance and prompt action, your social media channel will help you attract more clients and will also encourage them to stay.

Brought to you by Social Fishing - Social MediaMarketing